Introduction

Hi there, I appreciate you taking the time to look over my portfolio. Before you continue down, allow me to introduce you to the concept of merchandising and branding.

By using components like a logo, design, mission statement, and a constant theme throughout all marketing communications, branding aims to give customers a strong, favorable impression of a business, its goods or services. Effective branding enables businesses to stand out from the competition and develop a devoted consumer base.

Customers, therefore, anticipate consistent communication from you via email, your website, customer support, and all other business touchpoints.

This is where I step in; I ensure that your brand is accurately represented and further your business's mission.

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It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffett

My Branding Process

Building a good brand requires much more than just a creative thought. Investigation, strategic thinking, project management, and creativity are all combined in the branding process. There are many different levels on which good branding can be developed, despite the fact that this may sound exceedingly difficult and that for some firms, a very involved procedure is necessary.

Yes, there are many methods that an expert brand stylist must follow, but the one thing I always do is make sure that the branding process is as straightforward and jargon-free as possible for my clients.

There are 5 steps in my branding approach, to put it simply:

  1. Carrying out research: Examining the brand's existing situation and determining the best course of action to take to realize its full potential requires extensive research. By conducting a study, I'm able to;

  2. Creating or clarifying a strategy: A brand strategy is crucial for demonstrating the course that a brand should take in order to develop. Creating a brand strategy that works for the business internally and for its customers externally requires a blend of logical reasoning and imaginative creation.

    A completely fresh brand strategy is frequently not necessary. A coherent message and identity that needs to be carried through to the design process might already be created from some of the parts that are already established and in place.

    If you don’t give the market the story to talk about, they’ll define your brand’s story for you.

    David Brier

  3. Identity creation: When creating a brand identity, I carefully consider a number of crucial elements to see if they accurately convey the personality and values outlined in the plan. Making a logo, which will serve as the brand's graphical representation, is the first step in the design process. To design something distinctive, eye-catching, and representative of the company, colors, typefaces, forms, and icons are all taken into consideration. To give the brand a look and feel, a comprehensive brand identity is also developed.

  4. Establishing touchpoints: In this stage, the identity developed in stage 3 is expanded across a variety of touchpoints, which are essentially all points of contact between a company and its clients. These touchpoints could consist of:

    The main goal of this step of the branding process is to develop a uniform, yet adaptable, visual identity for all touchpoints that accurately reflects all of the values identified in the strategy.

My Works